# Sarah Charlton

> Fmr PLG leader @ Asana & Dropbox, CBO in AI video. I help SaaS & AI leaders accelerate their revenue growth.

Former PLG leader at Asana and Dropbox. Former GM of Asana’s self serve business, scaling from <$25M past IPO. Previously CBO at a foundational AI video startup, now AI GTM advisor.

I help SaaS and AI companies to understand what’s working, what’s holding back their growth, and what to do next.

In 30 minutes we can cover:
- Growth Diagnostics: bring one pressing problem. I’ll help you get to the root cause and tell you what to do first.
- PLG plan review: walk me through your roadmap. I’ll help you reprioritize around the highest-impact items.

In 60 minutes we can cover:
- Funnel walkthrough: We’ll go through your homepage -> signup -> onboarding together. You’ll leave with a short, clear list of high-impact fixes.
- 90 day priorities. If your team is spread thin or unsure where to focus, we’ll get your next quarter into order.
- Experiment planning. We’ll outline 2-3 experiments that are actually worth running, with the logic behind them and how to measure impact.

You can read some of my writing on PLG and Growth at sarahcharlton.substack.com

## Offerings

- Video call (15 min): $250.00

## Example Questions

- We’re getting signups but not usage. Where should we look first to fix this?
- We have 20 different competing growth ideas. Which ones will actually move the needle?
- Should we invest in improving onboarding, pricing changes, or new actuation paths first?
- How can we improve the performance of our home page / pricing page / lead gen page?
- Where should self-serve end and sales-assisted begin for our product?

## Links

- [Expert profile](/SarahCharlton)
- [Avatar](https://media.intro.co/avatars/563666ZgQOdA53.jpg)
- [Marketplace](/marketplace)