# Scott Nelson

> Marketing Lead @ Tatte. Ex-Panera, Converse, Rakuten.

Former Vice President of Marketing at Panera Bread, leading the 100% Clean Food and Transparency platform at a national brand generating $5B+ in annual revenue.

Currently Marketing Leader at Tatte Bakery & Cafe, a rapidly scaling premium café brand with dozens of locations across major U.S. markets.

Previously President of SAVRpak, a Fast Company Most Innovative Company, and Co-Founder and CEO of Make Hay, a venture-backed SaaS marketing platform that raised $1M to help food and agriculture brands scale authentic storytelling.

Earlier Head of North America at Rakuten Viber, a top-10 most downloaded messaging app with 1B+ global users, and Global Director of Brand Communications at Converse, earning Adweek Marketer of the Year and multiple Cannes Lions and Effies.

Things I can advise on:
✔️ How to build brands
✔️ Guidance on go-to-market
✔️ Tips on 0 to 1 launches
✔️ Best practices for storytelling
✔️ Advice on scaling marketing
✔️ How to drive culture
✔️ Guidance on founder-led brands

I enjoy helping founders and leaders build emotionally connected brands that drive real business results and stand the test of time.

## Offerings

- Video call (15 min): $100.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/ScottNelson)
- [Avatar](https://media.intro.co/avatars/1459431GDXmxMdT.jpg)
- [Marketplace](/marketplace)