# Smita Wadhawan

> Three-time CMO. Revenue 3X to $300M at SimplePractice. Prior: GoDaddy, PayPal, Intuit, Visa.

Three-time global CMO: Constant Contact, EcoVadis, and SimplePractice (revenue roughly 3X to $300M).

First CMO at SimplePractice, 2021 to 2024. Built the entire marketing leadership team, scaled it 2.5X to 60+, grew the budget 300%. Ran a product-led growth motion with no sales team. Parent company EngageSmart was taken private by Vista Equity for $4B during that run.

Four years at GoDaddy, ending as Head of SMB Growth Marketing. Led growth and go-to-market for every US small business product, a $3B business with a $175M marketing budget.

Director of Global Product Marketing at PayPal. Head of Acquisition Marketing at Intuit. Consumer marketing at Visa, on Visa Signature ($186B in payment volume).

Named one of the Top 50 CMOs in the US by the National Diversity Council. Has built and led teams of 150+ across the US, India, Europe and South Africa.

Things I can advise on: 
✔️ Guidance on go-to-market strategy 
✔️ How to position a product 
✔️ Tips on product-led growth 
✔️ Best practices for marketing experimentation 
✔️ Advice on hiring marketing leaders 
✔️ Strategy for scaling marketing teams 
✔️ & more

I have built a marketing function from zero more than once, and I am happy to help you work out what to build first.

## Offerings

- Video call (15 min): $150.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/SmitaWadhawan)
- [Avatar](https://media.intro.co/avatars/1688257yMuviIeb.jpg)
- [Marketplace](/marketplace)