# Sunil Kaki

> Ex-CMO of FIGS (NYSE: FIGS, $545.6M FY23 revenue) and Beachbody, ex-SVP Marketing at Thrive Market.

Fmr. CMO of FIGS (NYSE: FIGS), the DTC healthcare apparel brand.

Scaled to 2.6 million active customers.

Fmr. CMO and EVP of Marketing at The Beachbody Company, 2019 to 2022, through the merger that took the company public in 2021 at a $2.9B valuation.

Fmr. SVP of Marketing at Thrive Market, the membership grocery business later valued at roughly $2B, reporting to the co-founder and CEO.

Earlier, social advertising at Amazon and digital advertising for QuickBooks at Intuit, plus customer and lifecycle marketing at zulily (acquired for $2.4B).

Twenty years of consumer growth marketing, from pre-revenue startups to public companies.

My focus is profitable growth, and my favorite people to work with are founders running their own companies.

Things I can advise on:
✔️ Positioning a new consumer brand
✔️ Launching profitable paid acquisition
✔️ Scaling DTC revenue past $100M
✔️ Building and leading marketing teams
✔️ Advising founder-led companies
✔️ Taking a brand public
✔️ First User Experience is KEY!

I have spent my whole career on the growth side of founder-led consumer brands, and I would love to help you get where you are going faster than I did.

## Offerings

- Video call (15 min): $150.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/SunilKaki)
- [Avatar](https://media.intro.co/avatars/1746991l_WiJoy7.jpg)
- [Marketplace](/marketplace)