# Tara Hannaford

> Former VP at Casamigos (Acquired for $1B, 2017) + President of Sales & Marketing at Bev

Experienced Business Executive helping companies launch their brands successfully (Casamigos, Bev, Nomadica & more)

Prev: VP at Casamigos (Acquired for $1B), President of Sales & Mktg at Bev, others

Current: General Manager @ 21 Holdings, Partner + Strategic Advisor @ Nomadica

Proven track record of launching early and mid-stage consumer brands up through acquisition. 

I can help you figure out how to develop a unique value proposition, create a go-to-market strategy, and execute on stand out marketing initiatives that increase authentic consumer engagement and trial.

In addition I can advise on:
- Brand positioning
- Operation needs to scale
- Go-to market strategy
- Growth tactics
- Hiring & Managing
- How to think bigger
- How to build a sellable company
- Early stage growth
- Founder coaching for cross functional leadership 

I love helping others and can’t wait to help you along your journey!

**Rating:** 5/5 (17 reviews)

## Offerings

- Video call (15 min): $150.00

## Subscription Plans

- Building a $1B+ CPG business - 1:1 Mentoring ($750.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/TaraHannaford)
- [Avatar](https://media.intro.co/avatars/4126803a9N0mHQ.jpg)
- [Marketplace](/marketplace)