# Tero Isokauppila

> Founder & CEO of Four Sigmatic, Co-Founder of Hiro Technologies.

Founder and CEO of Four Sigmatic, the original mushroom coffee brand with over 300 million cups sold. Four Sigmatic products are available at top retailers like Whole Foods, Sprouts, Costco and Target, and consistently rank as best-sellers on Amazon. 🍄

Co-Founder of Hiro Technologies, developing patented Mycodigestible™ technology to address the global plastic crisis using frontier fungal innovations.

Author of three bestselling books on mushrooms and adaptogens. Angel investor in 20+ health and wellness startups, including Magic Spoon, Oura Health, Create, and Serenity Kids, with five successful exits. 13th generation family farmer. Grew my Youtube channel to over 100K subscribers in under 4-months. 

Recognized by Time, Forbes, and GQ for pioneering the global mushroom movement. Degrees in Chemistry, Business, and Nutrition from Henley and Cornell University.

Things I can advise on:
✔️ Building wellness brands
✔️ Scaling CPG companies
✔️ Fundraising without preferred shares or giving up control 
✔️ Leveraging podcast marketing
✔️ Product development and R&D
✔️ Sustainability-focused ventures
✔️ Multi-generational ownership 
✔️ Launching in the U.S. as an immigrant 
✔️ & more

Passionate about creating impactful solutions and helping entrepreneurs scale their businesses. Excited to connect and share insights!

**Rating:** 5/5 (3 reviews)

## Offerings

- Video call (15 min): $500.00

## Subscription Plans

- Fractional Strategic Advisor ($10000.00/month)
- CPG Launch Advisor ($2000.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach (hyper) growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/TeroIsokauppila)
- [Avatar](https://media.intro.co/avatars/1063529prCNpukm.jpg)
- [Marketplace](/marketplace)