# Terri Rockovich

> Founder, Board Chairman, Former CEO at Jinx 🐶 Ex: Casper & Outdoor Voices

I help early-stage Founders build brands that win — culturally, commercially, and financially.

As Co-Founder, Board Chairman, and the Former CEO of Jinx, we built one of the fastest-growing premium pet food brands in mass retail, scaling from zero to $100M+ and nationwide distribution (Walmart, Target, PetSmart, Chewy, Amazon), raising $60M+ in primary capital and leading through economic turbulence, board evolutions, founder departures, and multi-channel expansion.

Before Jinx, I helped scale Casper during hyper-growth and IPO preparation, shaping growth strategy and performance marketing in a category-defining moment for DTC. I operate at the intersection of brand, capital, and operational execution, where most early-stage businesses break.

How I work with entrepreneurs:

→ Clarify positioning so they can own a category, not compete in one
→ Architect go-to-market strategies that unlock real momentum
→ Prepare for fundraising with institutional-level precision and materials
→ Navigate board dynamics and investor psychology
→ Build leadership infrastructure that scales with the business

I work best with:

→ Pre-Seed to Series B consumer brands
→ Founders preparing for retail launch or expansion
→ Companies raising strategic institutional capital
→ Brands at an inflection point (pivot, distribution leap, capital event)

My core leverage areas:

✔ Category-defining brand positioning
✔ Retail expansion strategy
✔ Fundraising architecture
✔ Board & governance strategy
✔ Founder leadership development
✔ Capital structure & deal negotiation strategy

Why would you choose me?

I’ve sat in every seat: Founder, CEO, Board Chairman, Operator, Fundraiser, Investor, Advisor. I understand both the emotional weight and the financial math. My approach is direct, strategic, and execution-focused with clarity, momentum, and better decisions.

**Rating:** 5/5 (7 reviews)

## Offerings

- Video call (15 min): $150.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/TerriRockovich)
- [Avatar](https://media.intro.co/avatars/1001480gJkTYTer.jpg)
- [Marketplace](/marketplace)