# Tom Yagielski

> Former Head of Programming and Marketing Strategy at Amazon Prime Video

Served as Head of US Programming and Head of Global Marketing Strategy at Amazon Prime Video, overseeing multi-billion dollar content and marketing investment strategy across originals, sports, live events, and licensed content at Amazon ($2T+ market cap).

Led US Programming, overseeing content evaluation, performance forecasts, scheduling, audience strategy, and retention planning during a period of significant growth for Prime Video. Built cross functional programming plans that delivered deeper engagement and improved investment efficiency across SVOD programming.

Previously led Global Marketing Strategy for Prime Video delivering annual operating plans and strategic frameworks that managed the marketing budget worldwide. Integrated predictive ML models into campaign planning and performance forecasting, improving accuracy and ROI.

Former GM of Screen Media Films, acquiring and distributing 30+ independent films annually across theatrical and digital platforms such as Netflix, Hulu, Apple, and Amazon. Has worked with filmmakers including Michel Gondry, Michael Winterbottom, Helen Hunt, Paul Bettany, and Chris Messina. 

Quoted in The New York Times and Deadline. Guest lecturer at Brooklyn College’s Feirstein School of Cinema. Member of the Television Academy.

Things I can advise on:
✔️ How to identify and size audiences
✔️ Content evaluation methodology
✔️ How to translate customer insight into a clear strategy
✔️ Guidance on streaming strategy
✔️ Tips on film distribution
✔️ Advice on content marketing
✔️ Guidance on media P&Ls

Passionate about helping filmmakers connect with audiences — and helping media companies, startups, and investors navigate streaming and content strategy.

**Rating:** 5/5 (2 reviews)

## Offerings

- Video call (15 min): $125.00

## Example Questions

- I’m thinking of investing in TV or film content. What are the next few things I should focus on?
- How do I determine the size and composition of the audience of my film or TV show?
- How would you approach growth for my media business?
- I am distributing a film or tv show, what should I think about before approaching distributors?

## Links

- [Expert profile](/ThomasYagielski)
- [Avatar](https://media.intro.co/avatars/1664480QeO84FRj.jpg)
- [Marketplace](/marketplace)