# Tim Rosa

> Former CMO of Fitbit ($2.1B Google acquisition)

Former CMO of Fitbit (acquired by Google for $2.1B). 

Created the wearables category focused on fitness, sleep, healthcare, human performance and longevity.

Led global growth marketing efforts that helped scale the company from a tiny startup to its meteoric rise with annual revenue of $2B+, selling over 140M devices in 100 countries in only 7 years.

Spearheaded Fitbit’s historic IPO on NYSE, the largest consumer electronics IPO in history; established the brand as a top 20 consumer favorite for three consecutive years; at its peak, Fitbit had 85% of all wearables sold worldwide; and outsold Apple, Garmin, and Samsung combined!

Previously, Vice President of Brand Development at Electronic Arts, including FIFA, Madden, Star Wars and other global franchises. 

Currently, the CEO of Somnee, the world’s first closed-loop sleep wearable and neuroscience startup that improves overall sleep. Awards and recognition by CNET, GQ, Men’s Journal, Forbes, the NBA, and Fast Company for sleep innovation. 

Earlier roles include leading the launch of Toyota’s Scion brand and driving the NBA 2K video game market share from 7% to 100% in 5 years as the head of marketing at 2K Sports.

Things I can advise on:
👉 Scaling from startup to growth, properly.
👉 Fundraising at every stage.
👉 Launching delightful products driven by customer research.
👉 Aligning brand, culture, products, and GTM to win customer hearts + minds!
👉 IPO and M&A execution.
👉 Fitness, Sleep, Healthcare, Human Performance & Longevity.
👉 Strategic partnerships & collaborations.
👉 AI-generated Content, cultivating Community, leveraging Influencers.
👉 Outmaneuvering your competition and winning as a challenger brand!

I’m excited to share my experiences to help you build and scale transformative businesses. Let’s connect!

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $425.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/TimRosa)
- [Avatar](https://media.intro.co/avatars/754389qOY7h9m3.jpg)
- [Marketplace](/marketplace)