# Tom Herbst

> Fmr. Global CMO at The North Face

Former Global CMO at The North Face, where he led brand transformation and global marketing.

Interim CMO for Athleta, Rothy’s, TRX, and Mack Weldon, driving brand and growth strategies.

Founder of Herbie, a brand consultancy serving GAP, goop, Impossible Foods, Huckberry & Thuma.

Led brand development at Diageo for Smirnoff, Bulleit, and Don Julio across global markets.

Named one of Forbes' 50 Most Influential CMOs and AdWeek Brand Genius.

Things I can advise on:
✔️ How to build an iconic brand
✔️ Brand positioning & storytelling
✔️ Interim CMO strategy
✔️ Marketing leadership & team building
✔️ Marketing org structure
✔️ Launching new consumer products
✔️ Go-to-market planning
✔️ Scaling DTC & lifestyle brands
✔️ Transitioning from full-time to fractional

I love helping founders and teams find their story, build great brands, and create cultural momentum.

## Offerings

- Video call (15 min): $250.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/TomHerbst)
- [Avatar](https://media.intro.co/avatars/1309866L0WYtkZN.jpg)
- [Marketplace](/marketplace)