# Vahe Bagdasaryan > Entrepreneur. Founder & CEO of Tangent ($2M ARR growth agency) Vahe Baghdasaryan is the founder and CEO of Tangent, a revenue-intelligence and paywall optimization consultancy trusted by leading consumer apps including Hallow, Cal AI, Pixelcut, NGL, ReciMe,Elevate, Balance, Lose It, and many others. Tangent has worked with 150+ subscription apps and driven over $50M in incremental revenue by improving monetization systems end-to-end — from paywalls and pricing to lifecycle marketing and experimentation frameworks. Vahe is one of the most sought-after experts in subscription monetization, paywall experimentation, and lifecycle growth. He has helped founders unlock step-change ARPU uplift through behavioral design, rigorous A/B testing, and data-driven pricing strategy. Beyond consulting, he actively builds and invests in AI-powered mobile apps. Vahe is most active on Twitter/X: @vahebagdasar Things I can advise on: - paywall strategy & experimentation - subscription pricing & packaging - ARPU & LTV optimization - lifecycle marketing (trial, winback, upsells) - monetization analytics & A/B testing - scaling consumer subscription apps - building and scaling a services company - fundraising for consumer startups ## Offerings - Video call (15 min): $1000.00 ## Links - [Expert profile](/VaheBagdasaryan) - [Avatar](https://media.intro.co/avatars/726725_iu1XTQ5.jpg) - [Marketplace](/marketplace)