# Victoria Katsarou

> VP of E-commerce at MAC Cosmetics

Former VP of eCommerce at MAC Cosmetics (Estée Lauder), overseeing $350M+ P&L across DTC and retail channels.

Former VP of eComm at Casper and quip, driving digital growth, CRM, and high-converting UX strategies.

Previously led Walmart.com’s category team, scaling to 150K+ SKUs across Jet.com and Hayneedle.

Expert in managing cross-functional teams across product, creative, planning, and operations.

Proven success in marketplace strategy, loyalty programs, pricing, cost reduction, and revitalizing underperforming DTC businesses.

Things I can advise on:
✔️ Refining your product for e-commerce 
✔️ Performance marketing strategy
✔️ How to scale DTC brands
✔️ Guidance on eComm P&L strategy
✔️ Tips for website UX optimization
✔️ Best practices for CRM & loyalty
✔️ Advice on marketplace management
✔️ How to reduce digital spend
✔️ Strategy for growth marketing

Excited to share practical, ROI-driven strategies that help eComm leaders and founders unlock their next stage of growth.

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $175.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/VictoriaKatsarou)
- [Avatar](https://media.intro.co/avatars/1159521i27Nxnu8.jpg)
- [Marketplace](/marketplace)