# Ward van Gasteren

> Freelance Growth Consultant (11 Years, 120+ Clients, like TikTok, Pepsi, Unilever & $8.4M in Ad Spend) @ GrowWithWard

Ward van Gasteren is one of the best Growth experts in Europe & Ward has been awarded “Best Growth Hacking Freelancer” (2022, 2023 & 2024) based on the quality of his work, client ratings, and his commitment to knowledge sharing. 

Known for being approachable, friendly, and always happy to help, Ward has become a trusted partner for startup founders and teams looking for both inspiration and actionable execution.

Over the past 11+ years as a freelance Growth Consultant, Ward has advised 120+ clients, run 1,000+ growth experiments, and managed $8.4M in ad spend across all different marketing channels; Meta, Google, LinkedIn, and TikTok. His blog, GrowWithWard, attracts 25K+ monthly readers seeking actionable advice on Growth Hacking, Growth Strategy, and Growth Experimentation.

Ward has worked with many corporates on their Growth strategy & process, with clients like Unilever, TikTok and Pepsi, but also worked with many startups & scaleups to kickstart their growth or setup a proper growth framework. His approach blends product-led growth (PLG), actionable experimentation, and funnel optimization into measurable roadmaps for startups, scaleups and corporates. He’s also the co-author of Growing Happy Clients, a practical playbook for growth consultants and freelancers.

Areas Ward can help with:
- Growth Hacking foundations – getting started in growth and applying it inside your company
- Growth Experiments – brainstorming, designing, running, and scaling test pipelines
- A/B Testing & Conversion Rate Optimization (CRO) – improve funnel performance and lift KPIs
- Activation, Retention & Referral – creating proper growth models and strategies to increase LTV and reduce churn
- Growth Team Setup – building teams, processes, and experimentation frameworks
- Product-Led Growth (PLG) – for SaaS, apps, and marketplaces
- Go-to-Market Strategy – launch and scale in new markets, backed by data-driven growth
- Scaling Strategies – from early traction to sustainable growth at startup or scaleup stage
- Funnel Optimization – diagnostics, KPI architecture, and defining your North Star Metric
- Customer Acquisition – across performance marketing, lead generation, and organic channels
- Hiring & Mentoring – Heads of Growth, in-house talent, or freelance specialists
- Freelance Growth Career – winning more high-quality clients and growing your business

If you’re looking for a Growth Hacking Expert who combines proven results with a friendly, collaborative style - and who will leave you with a measurable, repeatable growth system, not just a list of tactics - book a meeting with Ward.

"I've been following Ward's insightful blog posts on growth for years, so it was fantastic to finally meet him in person and dive deeper into his approach. Ward was incredibly transparent about his methods, openly sharing valuable strategies and insights. Thank you, Ward—our session was both thought-provoking and truly insightful!" - Katya, head of growth

"I had to take a couple of days to process the session I had with Ward because it was one of the most insightful call's I've had to date! I immediately felt heard and understood and he was able to respond with exactly the kind of advice that I needed" - Anisa, agency founder

"Amazing session with Ward. My questions were incredibly tailored to my business, and he had a real talent for drawing out my thoughts and refining my strategic direction in just 30 minutes." - Samuel, startup founder

"Today, I had my first session with Ward, and I felt extremely uplifted by his feedback, knowledge, and precise recommendations. A hundred thanks!" - Andrea, Growth Consultant

## Offerings

- Video call (15 min): $100.00

## Example Questions

- How to design a Growth Strategy for the next 6-12 months
- How to define my North Star Metric/One Metric That Matters?
- What's the fastest way to validate my startup idea?
- What should I look for in a Head of Growth/growth operator?
- How could we really scale up from here?

## Links

- [Expert profile](/WardvanGasteren)
- [Avatar](https://media.intro.co/avatars/1332473KQ-jQ1MR.jpg)
- [Marketplace](/marketplace)