# Whitney Beatty

> Founder and CEO of Josephine & Billie's; Fmr SVP of Development, Warner Bros./Telepictures

Founder and CEO of Josephine & Billie's, LA's first dispensary built by and for women of color.

Raised a $1M seed from The Parent Company's Social Equity Ventures, the fund's first investment, where Jay-Z is Chief Visionary Officer.

Took the store through California's social equity licensing end to end, then ran retail P&L, hiring, inventory and vendors.

Built the brand on earned media alone: Wall Street Journal, Forbes, TIME, New York Times, Essence, BET, The Trevor Noah Show.

Fmr SVP of Development at Warner Bros./Telepictures, sole development executive on Mathis Productions. Five shows picked up in a single cycle, including Just Keke with Keke Palmer for BET.

VP of Supernova Women and of the Cannabis Equity Retailers Association, and an appointed member of LA's Social Equity Advisory Board. 

Named to the Global Cannabis Times 100 Most Influential in Cannabis, with 40+ talks at SXSW and MJBizCon.

Things I can advise on:

✔️ Raising money in a tough industry
✔️ Securing a cannabis license
✔️ Opening your first retail store
✔️ Building a brand with a minimal ad budget
✔️ Getting press without a PR firm
✔️ Creating a new product category
✔️ Switching industries mid-career
✔️ Unscripted TV show development

I help founders raise money, get licensed and build a brand in industries built to make it hard.

## Offerings

- Video call (15 min): $100.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/WhitneyBeatty)
- [Avatar](https://media.intro.co/avatars/1755090W-hRxhKX.jpg)
- [Marketplace](/marketplace)