# Will Nichols

> Co-founder / COO @ Umamicart

Co-founder & COO of Umamicart, an online grocery retailer. We’ve raised funding from top VCs to scale our brand. Built in-house operations to fulfill and ship 3,000 grocery products to customers across the country. 

Formerly @ Instacart. Among first 40 hires; led and scaled Instacart’s NYC market during early hyper growth phase.

I’m passionate about designing and building operations 

Things I can advise on:
\* startups
\* brand building
\* fundraising 
\* e-commerce
\* online grocery
\* scaling & early stage growth
\* marketplaces (b2b and b2c)
\* operations, fulfillment, logistics
\* delivery, last mile delivery, 3PLs
\* customer support and support operations 
\* general business questions

I love helping others, especially entrepreneurs. I can’t wait to connect and help you along your business journey!

## Offerings

- Video call (15 min): $111.00

## Example Questions

- ask three or more questions
- advice on scaling physical or digital operations
- e-commerce best practices

## Links

- [Expert profile](/WillNichols)
- [Avatar](https://media.intro.co/avatars/636583dzN7d8YG.jpg)
- [Marketplace](/marketplace)