# William Goodall

> Founder of Bay Smokes

I dropped out of college at 19 to start a CBD brand with my partner, Katiana, right after the 2018 Farm Bill passed.

Seven years later, that brand evolved into Bay Smokes, one of the most recognized names in cannabis. We now operate in full-spectrum THC and alternative cannabinoids with 8 figures in monthly revenue, 100+ employees, a thriving e-commerce engine, and a nationwide wholesale network.

We’ve partnered with top artists—including Lil Baby (WHAM!), and dozens more—to create viral brands that scale. I’ve managed millions in celebrity endorsements, negotiated complex IP and ownership deals, and built long-term, win-win relationships in one of the most chaotic but rewarding verticals: celebrity marketing.

Before the brand was big, I was the content. My partner and I created short-form video content that now totals over 10 billion views across platforms. That playbook translated into social-first brand launches, viral ecom funnels, and a reliable growth engine we’ve repeated across multiple brands.

Today, I still actively operate Bay Smokes, but I’m also launching new brands (like our cacao-based coffee replacement), scaling a retail distribution platform, and acquiring or incubating emerging ecom plays. I’ve recently started investing in early-stage companies and am looking to expand my portfolio.

If you’re scaling ecom, building in cannabis or CPG, exploring creator/celebrity deals, or raising capital—I can help and look forward to connecting.

## Offerings

- Video call (15 min): $1000.00

## Links

- [Expert profile](/WilliamGoodall)
- [Avatar](https://media.intro.co/avatars/12826051vZ31RI6.jpg)
- [Marketplace](/marketplace)