# Yasi Baiani

> Product and Business Strategist, Unlocking Multi-billion $$$ Opportunities; LinkedIn Top Voice with 480k Followers; Business Insider’s 27 Most Impressive Harvard MBAs

Founder & CEO of Raya Advisory
 
Known as/for: 
 - Product executive at Fitbit, Teladoc, and Cleo
 - Strategist who unlocked multi-billion dollar opportunities for multiple companies 
 - Product and strategy thought leader
 - LinkedIn Top Voices with 480+K Followers
 - Highly sought-after public speaker 
 
Highlights:
 - 3x founder 
 - Employee \#400 at Fitbit - helped grew the company to over 2,000 employees and from $745M to $2.2B in revenue
- Angel investor in a dozen companies including Virta ($2bn valuation), Nova AI (acquired by Highspot), and Lemonaid Health (acquired by 23&Me) 
 - Recognized as The 27 Most Impressive Students at Harvard Business School by Business Insider 
 - Taught Product Management to MBA students at Haas School of Business, UC Berkeley 
 - Harvard MBA
 - Board of Director at Harvard Business School Women’s Association and Unephra

 
More Details:
 Raya Advisory is a consulting and recruiting firm based in Silicon Valley focused on product, business, and AI strategy as well as recruiting services.
 
As the Head of Product, Software Experiences at Fitbit, Yasi strategized and built the next generation of health and wellness offerings such as Sleep (the most-engaged part of the Fitbit mobile app) as well as Female Health (gained 2.4M users within the first month of launch). 
 
As SVP of Product & Marketing at Cleo, her strategic guidance led to the launch of two new product lines (Teens and Eldercare), unlocking $270+B market opportunity. Within 12 months, more than 50% of existing clients, which included companies such as Salesforce, Pepsi, Redbull, and Uber, expanded into at least one of those new product lines.
 
Strengths:
 - Product
 - Strategy
 - Hiring 
 - Building teams
 - Management
 - Startups 
 - Fundraising
 - M&A
 - Health and Wellness
 - Fitness
 - Healthcare
 - Mental Health
 - Female Health
 - AI
 - B2B2C
 - B2C

**Rating:** 5/5 (1 reviews)

## Offerings

- Video call (15 min): $99.00

## Example Questions

- How do we unlock multibillion opportunities for our business? What’s the playbook?
- How do I know if we are building a right product? How to achieve product market fit (PMF)?
- How to build a customer obsessed team? What’s the value of that?
- How do I know what type and level of talent I need at this stage of my company? How do I hire them?
- How do I raised the first $2-$5M for my company?

## Links

- [Expert profile](/YasiBaiani)
- [Avatar](https://media.intro.co/avatars/855945_6CmRVy6.jpg)
- [Marketplace](/marketplace)