# Yasi Samimi

> Fmr. VP of Growth at Truebill ($1.275B exit)

Former VP of Growth at Truebill. Scaled premium users from 50K to 3M+, reached 65% of the US fintech market share, and ultimately a $1.275B exit in 3.5 years. 

🦄 Joined Truebill as employee 17 and the first person owning Growth. 

🦄 Built the function from zero into a 40-person organization across creative, analytics, and technical ad serving.

🦄 Operated through the early uncertainty of “how do we find users,” through building an unstoppable growth machine, through a unicorn exit, and through post-acquisition operations.

🦄 My approach to paid marketing combines data rigor, creativity, and operational excellence. It pays off in venture backed startups; responsible use of capital creates stronger board meetings and easier fundraising as a company grows.

I recently launched Cur8ed, a fashion tech startup, where I used paid ads to validate product market fit before building an MVP.

Areas I can advise on:

✔️ Paid acquisition channel unlock (digital or offline)

✔️ Social media advertising tactics

✔️ Creative strategy and production

✔️ Ads attribution and measurement

✔️ LTV modeling and ROAS analytics

✔️ How to build growth teams

✔️ Going from 0 to 1

✔️ testing startup ideas through social paid ads

I can best support founders and teams building VC backed SaaS companies that want to scale through paid ads. If your main concerns are organic growth, PR, virality, or community led growth, this will not be the right call to book.

**Rating:** 5/5 (2 reviews)

## Offerings

- Video call (15 min): $800.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/YasiSamimi)
- [Avatar](https://media.intro.co/avatars/1436785FVRLSCm3.jpg)
- [Marketplace](/marketplace)