# Yosef Martin

> Founder & CEO of BoxyCharm (acquired by IPSY); scaled to $100M+ revenue with zero ad spend

Founder and CEO of BoxyCharm, a DTC beauty subscription company scaled to $100M+ in revenue before any paid advertising.

Acquired by IPSY in 2020 in a deal backed by TPG and valued at $500M+, creating one of the largest beauty platforms in the world.

Built a 7-figure B2B liquidation business (Merchandize Liquidators) from $375, sold in 2016 after 13 years of profitable growth.

Specializes in bootstrapping, influencer marketing, content virality, and lean operations without reliance on agencies or outside capital.

Things I can advise on:
✔️ How to grow DTC brands
✔️ Tips for influencer marketing
✔️ Strategies for viral content
✔️ Advice on bootstrapping to exit
✔️ How to scale without paid ads
✔️ Best practices for product strategy
✔️ Building authentic brand communities

I love helping founders unlock traction, scale fast, and win without burning capital. Let’s make something great together!

## Offerings

- Video call (15 min): $1000.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/YosefMartin)
- [Avatar](https://media.intro.co/avatars/1342158TAeBOr_B.jpg)
- [Marketplace](/marketplace)