# Zewiditu Jewel > Building Brands That Shift Culture I’m Zewiditu Jewel, a visionary entrepreneur and founder of Cloudy Donut, the first 100% Black-owned vegan donut shop in the United States. I’ve grown the brand from concept to two successful flagship locations in Brooklyn Heights and SoHo, while leading high-impact partnerships with Oatly, LVMH, and Tiffany & Co. My work sits at the intersection of culture, hospitality, and brand innovation, with a focus on building inclusive, forward-thinking businesses that leave a lasting cultural footprint. ## Offerings - Video call (15 min): $100.00 ## Example Questions - How do I position my brand so it feels culturally relevant and premium without chasing trends? - How can I approach larger brands and secure partnerships? - How do I turn brand storytelling and campaigns into measurable sales and long-term customers ## Links - [Expert profile](/ZewidituJewel) - [Avatar](https://media.intro.co/avatars/1551159yvgEnc5U.jpg) - [Marketplace](/marketplace)