# Aaron Friedkin

> Founder of Perspectiv Health | Previously President Covera Health, CRO Homeward, SVP Blue Cross Blue Shield

I help healthcare leaders, founders, operators, and executives solve their toughest structural problems and make better decisions—fast.

Over 20+ years as a physician, consultant, health plan executive, startup president, and founder, I’ve seen how incentives, organizational design, and market structure drive real outcomes. 

I use that firsthand experience to help you:
✔️ Clarify strategy and operating trade-offs
✔️ Navigate product/market fit in regulated systems
✔️ Scale healthcare operations and partnerships
✔️ Make career pivots and leadership transitions

Book a session if you want practical, reality-tested insight that you can use immediately.

You can book me on these topics:
✔️ Strategy & operating model alignment for health plans and startups
✔️ Go-to-market and commercialization barriers in healthcare
✔️ Organizational design and execution challenges
✔️ Partnership and enterprise sales decisions
✔️ Career transitions for operators and clinician executives

**Rating:** 5/5 (6 reviews)

## Offerings

- Video call (15 min): $250.00

## Example Questions

- How should I structure my healthcare business to avoid the execution traps that kill scale?
- What am I underestimating about selling into health plans, employers, or providers?
- Where is our strategy misaligned with incentives, org design, or how the system actually works?
- How do I navigate a career or leadership transition without losing credibility or momentum?

## Links

- [Expert profile](/aaronfriedkin)
- [Avatar](https://media.intro.co/avatars/1083068ezliw1pR.jpg)
- [Marketplace](/marketplace)