# Azy Saii

> Growth-Focused Marketing & Transformation Expert | Fmr. SVP at Sony Pictures, Universal Music Group & FOX. Fractional CMO.

Marketing and growth executive with 20+ years driving double-digit growth and marketing transformation for some of the world’s leading media, music, entertainment and consumer businesses.

Uses deep expertise in growth and performance marketing, audience intelligence, data, technology and AI to create competitive advantage, launch and scale businesses, unlock new revenue streams and turn around underperforming businesses.

Founder of STRYV Partners, a fractional CMO and growth advisory practice working with major entertainment studios, global consulting firms, and retail and luxury hospitality brands. 

Fmr. SVP at Sony Pictures Entertainment, transforming global data and analytics into growth capabilities across 40+ business units. Built marketing science function, lifting realized revenue 26%.

SVP of Global Audience Development at Universal Music Group, building global audience and consumer marketing capabilities across 15 labels and 20+ territories.

Head of Marketing for FOX’s first unified DTC platform and subscription offerings across Nat Geo, FX, FOX, FOX Sports and FOX News. Built the business case, team and capabilities from scratch, generating incremental revenue for legacy ad-supported businesses.

Previously Head of Marketing at Experian Consumer Services, leading major performance turnarounds in North America and the UK across a nearly $1B P&L.

Things I can advise on:

✔️ Growth strategy & performance marketing

✔️ Scaling audiences, fan engagement & monetization

✔️ Launching & scaling DTC and subscription businesses

✔️ Customer acquisition, retention & LTV

✔️ Marketing measurement, investment & ROI

✔️ Data, technology & AI in marketing

✔️ Building & transforming marketing teams

I love helping entertainment and consumer businesses win and keep audiences. In today’s fast-changing market, I’m passionate about finding their unique right to win and making smart, practical bets on how data, technology and AI can accelerate growth. Let’s connect!

## Offerings

- Video call (15 min): $150.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/azysaii)
- [Avatar](https://media.intro.co/avatars/1813759d-iVtCoo.jpg)
- [Marketplace](/marketplace)