# Bret Leece

> Fmr. Global Chief Data & Innovation Officer at Havas

Principal of Calidescope, a B2B go-to-market practice, and builder of The Throughline, AI software that scores pitch decks and proposals.

I help founders and operators win the pitch and keep the account.

EVP of Client Development & Success at dentsu: data-targeting revenue up 70% YoY, proposal-to-close cut from weeks to days with AI.

Global Chief Data & Innovation Officer at Havas Media Network: built the global data platform behind $40M+ in retained accounts.

Six years at Initiative, rising to Global Chief Product Officer: analytics revenue from $4M to $10M, plus a Google integration worth $7M a year.

President of M1 at Dentsu Aegis Network: platform usage and revenue both up 300% in eleven months.

Managing Partner of Analytics & Research at UM Worldwide, running GenAI adoption across the analytics line for American Express, Exxon, Accenture and Emirates.

Earlier, database marketing for House of Blues and ticketing strategy for AEG, after starting at Sprint building econometric models to forecast call volume.

Things I can advise on:
✔️ Translating data into decisions
✔️ Turning a service into a product
✔️ Making your pitch deck land
✔️ Writing a proposal that closes
✔️ Selling into big brands and agencies
✔️ Winning the renewal
✔️ Putting AI into real workflows
✔️ Turning data into a CMO story

## Offerings

- Video call (15 min): $150.00

## Example Questions

- What is the right way to pitch my product or service ?
- How can I take all of this data and make a compelling case study ?
- How can I use AI to improve my close rate ?
- How do agencies work and how do I sell to them ?

## Links

- [Expert profile](/bretleece)
- [Avatar](https://media.intro.co/avatars/18131096b6LkBap.jpg)
- [Marketplace](/marketplace)