# Esteban Contreras

> Ai-native Product Leader, Exec + Builder. B2B SaaS & Marketplaces, B2C.

I’m a product leader, exec and builder.

Head of Product at Handoff — Residential construction AI, YC20, Series A.

VP of Product at Fleetio, a $1.5B private B2B software company — leading all Product Management, Design, and Marketing for SaaS and Marketplace solutions for fleets.

Sr. Director of Product at Hootsuite — leading publishing, engagement, and analytics across a social media platform with 15M+ users and 800+ Fortune 1000 clients.

Director of Product and Experience Design at Sprinklr (NYSE: CXM, $3B+ valuation) — Leading the development of expansion solutions including “Command Center.” 

VP of Product at HYP3R (pre-pivot), a marketing intelligence platform used by Pepsi, Disney and NFL, and won a Gold and Silver Cannes Lions with Marriott.

Early career at Samsung Electronics America (brand platforms, Samsung.com, all things social / creators / influencers) and and Amdocs, where I started my career in tech.

💡 Advisor to startups and large brands building B2B and consumer products. 

Featured speaker at conferences like SXSW, LeWeb, CES, Geotab Connect, InternetWorld, and INDUSTRY.

Self-published Social State, a book about the social web.  

Write at Product State, a newsletter on the future of product management that features product leaders from around the world. www.productstate.com

Things I can advise on:
✔️ Product Vision & Strategy
✔️ Product Management
✔️ Product Design
✔️ Product Ops
✔️ Product Marketing
✔️ SaaS and Marketplaces
✔️ Decision-making 
✔️ Prioritization
✔️ Negotiating
✔️ Getting hired, and promoted
✔️ 0→1, 1→10, and beyond
✔️ Startups, Scaleups, and M&A
✔️ Driving traction with AI 
✔️ Judgment, taste, and craft
✔️ How to scale product teams
✔️ Values, Culture, and Principles
✔️ Brand, Growth, and Distribution
✔️ Product-led growth, sales-assisted and sales-led growth
✔️ Conversion, Activation, Adoption, Engagement, Retention and Expansion
✔️ Pricing, Packaging, and Monetization
✔️ Hiring, Managing, Influencing, Leading and Coaching
✔️ AI software development, rapid prototyping, and vibe coding
✔️ The blurring lines of “Builders” across Product Management, Product Design, and Engineers 
✔️ Personal branding, content creation, and career guidance

**Rating:** 5/5 (4 reviews)

## Offerings

- Video call (15 min): $85.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/estebancontreras)
- [Avatar](https://media.intro.co/avatars/8211443ReERqYz.jpg)
- [Marketplace](/marketplace)