# Fed Novikov > Real Estate Strategy & Brand, Neutral, Ex. Airbnb Currently leading real estate brand, product strategy, and marcom at Neutral (https://neutral.us) Previously co-founded asmlbd., a construction automation and reconfigurable environment startup with exit to Airbnb. Former leader of Airbnb's Backyard project (now https://samara.com), spearheading housing innovation & redefining prefab construction. Things I can advise on: ▫️Real estate development innovation ▫️Real estate branding, design & product direction ▫️Curating project creative team ▫️Fundraising for real estate ventures ▫️Scaling prefab housing ▫️Product-market fit in real estate ▫️Leveraging tech in real estate ▫️Spatial data research ▫️Construction technology Learn more at https://fednovikov.com Passionate about sharing insights from my journey to help others innovate and create exceptional built environments. **Rating:** 5/5 (8 reviews) ## Offerings - Video call (15 min): $150.00 ## Example Questions - I’m thinking of starting a company in the building industry. What should I focus on? - How do I gain traction for my product in real estate industry? - How to fund an innovative real estate idea? - Who should I work with to create an exceptionally designed project? - I want to work in prefab, what pitfalls should I be aware of? ## Links - [Expert profile](/fednovikov) - [Avatar](https://media.intro.co/avatars/1034812ju4KB186.jpg) - [Marketplace](/marketplace)