# Jilly Hendrix

> Founder/Investor/Writer/Viral Marketer

Founder • Creative Strategist • Brand World-Builder • Webby-Nominated Creator
I specialize in short and long form content that builds audiences and moves brands forward.

I’m a 2x founder and creative strategist who builds culturally inevitable brands through storytelling, content, and internet-native strategy. For over a decade, I’ve created viral moments, online communities, and high-engagement digital identities for consumer brands, hospitality groups, creators, and media companies.

I’m the founder of BODY, where I built a cult following through content, community, and brand world-building. I also created How to Function, a growing media platform known for high-engagement essays, personality-driven content, and modern cultural commentary.

Before that, I helped shape internet culture as an early meme creator (since 2012) and podcast host, earning a Webby nomination for my work. I co-founded YZ Live, the video-commerce startup that evolved into Geneva, later acquired by Bumble. Through Jilly Ventures, I invest in next-gen consumer brands including Helaina, Ghia, and Hally Hair. 

How I Can Help You

Viral marketing + content strategies that actually work

Short-form + long-form content engines that build audiences and brand trust

Founder presence, storytelling, and online authority

Brand identity → content → community → partnerships

Zero-to-one launches & GTM strategy

Pitching, positioning, and fundraising

Creative strategy + growth loops for consumer brands

Translating internet culture into brand heat + momentum

## Offerings

- Video call (15 min): $150.00

## Links

- [Expert profile](/jillyhendrix)
- [Avatar](https://media.intro.co/avatars/1444988saz2ZQHt.jpg)
- [Marketplace](/marketplace)