# Lauren Picciano

> Experienced communications executive turning storytelling into sales through full-funnel influencer and public relations strategies.

A global communications and influencer marketing leader with 16+ years driving brand growth across the biggest names in luxury, fashion and media. Currently, VP of Global Communications at Vestiaire Collective, overseeing 360 strategy across earned media, influencer, and celebrity partnerships—fueling brand awareness and measurable sales growth. I have scaled full-funnel influencer programs as well as ideated and created cultural moments for the biggest names in fashion including: Saks, Bergdorf Goodman, Hearst, adidas, La Perla and more. I’ve crafted large-scale partnerships and brand moments inclusive of: Michelle Obama & Elton John holidays campaign for Saks as well as Paris Hilton’s and Jessica Chastain’s closet sales for Vestiaire Collective along with other top-tier global talent initiatives. I’m known for blending storytelling with strategic impact—turning awareness into action and measurable sales growth.


Schedule a call to get insights on:
-Hacks to building a successful PR & Influencer plan
-The fundamentals of building and launching a campaign to generate awareness, reach new customers and generate sales
-Creating a successful 360 press and influencer plan 
-Any general topic related to communication, influencers, and luxury fashion 
-Personal experience and guidance from running running global team to building first to market campaigns 
- Tips on PR & Influencer outreach
- Scaling influencer marketing for sales
- How to break into fashion and luxury

## Offerings

- Video call (15 min): $60.00

## Links

- [Expert profile](/laurenpicciano)
- [Avatar](https://media.intro.co/avatars/1194725dz8D5Fwh.jpg)
- [Marketplace](/marketplace)