# Lia Winograd

> Co-Founder & Co-CEO Of Pepper 🌶️

Co-founder & co-CEO of Pepper, a DTC bra brand built for small-chested women and scaled to 8-figure revenue with no VC.

Launched via a viral Kickstarter (470% funded) and built a global, community-first brand redefining beauty standards.

Recognitions:
🏅 Forbes 30 Under 30
💡 Inc. Top 100 Female Founders
🎓 Poets & Quants Best & Brightest MBAs

Ex-McKinsey consultant with an MBA from NYU Stern; originally from Colombia and scaled Pepper’s ethical supply chain from Day 1.

Featured in Business Insider, recognized as a category-defining founder in DTC and e-commerce.

Things I can advise on:
✔️ How to launch a DTC brand
✔️ Guidance on bootstrapping to 8 figures
✔️ Tips on e-commerce growth strategy
✔️ Best practices for community building
✔️ Advice on global supply chain ops
✔️ How to get into top MBA programs
✔️ Strategy for product development & retention

Excited to help purpose-driven founders turn bold ideas into thriving, values-led brands.

## Offerings

- Video call (15 min): $200.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/liawinograd)
- [Avatar](https://media.intro.co/avatars/1170311HDK5c6Bd.jpg)
- [Marketplace](/marketplace)