# Peter Roberts

> Founder of JOCKO FUEL with Jocko Willink

Founder of ORIGIN and JOCKO FUEL at $250M revenue and ~$1B valuation.

ORIGIN with 400 employees and a mission to bring American manufacturing back, from footwear in Maine to denim in North Carolina.

Founder of JOCKO FUEL with Jocko Willink, building one of the fastest-growing sports nutrition brands in America.

Founder of Insyt, then rebuilt from scratch after losing everything in the 2008 recession.

I help founders build hard things, create real brands, and turn discipline into long-term business momentum.

Things I can advise on:
✔️ How to build from nothing
✔️ Guidance on brand building
✔️ Tips on manufacturing in America
✔️ Best practices for founder resilience
✔️ Advice on consumer product growth
✔️ How to build disciplined teams
✔️ Guidance on long-term vision

Passionate about helping founders bet on themselves, build in the real world, and create companies that stand for something.

## Offerings

- Video call (15 min): $450.00

## Subscription Plans

- No Man’s Land Founder Advisor ($9500.00/month)
- Brand Builder Advisor ($5000.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/peterroberts)
- [Avatar](https://media.intro.co/avatars/1679729KKrXaXx8.jpg)
- [Marketplace](/marketplace)