# Sarah Makar

> Former SVP Brand at Zillow ($16.4B) and Expedia ($21B). I make little companies, big.

SVP Brand at Zillow ($16.4B). Scaled Expedia ($21B) to $2B+ in bookings. Former CMO at Tomo ($640M).

I joined both Expedia and Zillow as obscure startups in still-emerging categories, and scaled them to iconic, household names and billion-dollar category leaders. 

In the process, I built the marketing engines that fueled their financial success, growing revenues from $200M to $2B and beyond.

More recently, as CMO for Tomo, I launched the company and took it from 0 to $250M+ in  originations in under a year, and helped shape the narrative that led to a $40M Series A and $640M valuation.

Today, I work with founders and investors looking to accelerate growth across brand, performance, GTM and the customer experience.  

Things I can advise on:
✔️ Building a brand that converts
✔️ Fundraising & telling your story
✔️ Developing your go-to-market
✔️ Moving from founder-led to scalable growth
✔️ When to invest in marketing (and how)
✔️ Improving CAC & LTV
✔️ Best practices in marketing measurement & optimization
✔️ How to measure ‘brand’
✔️ Advertising development & execution 
✔️ Where most marketing goes wrong
✔️ Marketing for engineering-led founders (& why it matters)
✔️ M&A and capital investments
✔️ & more

**Rating:** 5/5 (6 reviews)

## Offerings

- Video call (15 min): $150.00

## Subscription Plans

- Brand Marketing & GTM Advisor - 1:1 Advisor ($2500.00/month)

## Example Questions

- I’m raising money. What do early-stage investors look for & how can I stand out?
- How would you approach growth for my business?
- We are good at growth, but have plateaued. What can we do to get to the next level?
- How should I think about brand at my stage?

## Links

- [Expert profile](/sarahmakar)
- [Avatar](https://media.intro.co/avatars/1201433_au2dUpQ.jpg)
- [Marketplace](/marketplace)