# Scott Greenberg

> The go-to franchise expert for the world’s top brands — author, speaker, and advisor.

If you’re building a franchise system — or trying to fix one — the biggest mistakes rarely happen in marketing or operations. They happen in how the system is designed, how franchisees are selected, and how they’re supported once they’re in.

I’ve had a front-row seat inside some of the world’s most recognized franchise brands — McDonald’s, Great Clips, Anytime Fitness, and many others — and I’ve seen what separates the systems that thrive from the ones that struggle. I’m also a former multi-unit franchisee myself, so I understand what it feels like to be on the receiving end of a franchisor’s decisions.

I’m the author of The Wealthy Franchisee and a contributor to Entrepreneur, Global Franchise Magazine, and Nation’s Restaurant News. I’m not a tactics consultant. I help franchise leaders think clearly about the big picture — the right approach, the right culture, and the right foundation — so they get it right from the beginning.

Things I can advise on:

	•	Whether franchising is the right growth strategy for your business
	•	How to structure your franchise system to attract and retain the right franchisees
	•	How to support and coach franchisees to perform at a higher level
	•	How to build a franchise culture that drives consistency across locations
	•	What it’s like to be a franchisee — and why that should shape everything you do as a franchisor
	•	How to avoid the most common mistakes franchise systems make early on

If you’re serious about building a franchise system that works for you and your franchisees, I’d love to spend some time with you. Book a session and let’s get to work.

**Rating:** 5/5 (16 reviews)

## Offerings

- Video call (15 min): $450.00

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/scottgreenberg)
- [Avatar](https://media.intro.co/avatars/3782285UWk1T5q.jpg)
- [Marketplace](/marketplace)