# Wade Burrell > Product Marketing Leader for SaaS Giants (Mailchimp, Square, Worldpay) Seasoned product marketing expert with 14+ years in the SaaS industry. Specializing in go-to-market strategies, user adoption, and strategic partnerships. Led major product launches at Mailchimp, including SMS and Websites. At Square, managed key retail partnerships with Apple, Best Buy, and Amazon. I’m skilled at translating complex tech into compelling user experiences. Let's discuss how to elevate your product marketing (and your product marketing team) to drive growth. I can help you with: - Developing GTM strategies - Optimizing product launch plans - Crafting compelling product messaging and positioning - Enhancing cross-functional collaboration - Creating innovative marketing campaigns - Scaling your SaaS product for growth I can also help your product marketing team: - Refine team structure and roles for optimal performance - Develop frameworks for creating impactful go-to-market strategies - Implement effective product launch playbooks - Create processes for cross-functional collaboration - Design templates for product positioning and messaging - Much more 🤝 I look forward to working with you ## Offerings - Video call (15 min): $100.00 ## Links - [Expert profile](/wadeburrell) - [Avatar](https://media.intro.co/avatars/933412EA0TdEHT.jpg) - [Marketplace](/marketplace)