# Wendy Waugh

> Fmr. SVP of Sustainability at Theory

Former SVP of Sustainability at Theory, leading sustainability, raw materials, product development, and merchandising over 25 years.

At Theory, SVP of Sustainability and Raw Materials, and SVP of Product Development and Raw Materials, focused on ops transformation, supply chain strategy, risk mitigation, and profitability.

Previously VP of Merchandising at Theory and Divisional VP at Cygne Design, spanning sourcing, margin, team leadership, and global production.

Founder of Golden Collective, advising fashion brands on sustainable growth, operational clarity, team education, and resilient org design.

Things I can advise on:
✔️ Fabric development
✔️ How to validate a fashion concept
✔️ Guidance on launching collections
✔️ Tips on sourcing strategy
✔️ Best practices for supply chain
✔️ Advice on scaling operations
✔️ Sustainability integration
✔️ Tips on long-term brand resilience
✔️ Redesigning items in your closet

I’m excited to help founders and fashion leaders grow profitably with clarity, culture, and purpose.

## Offerings

- Video call (15 min): $250.00

## Subscription Plans

- Fractional Product & Sustainability Lead ($7500.00/month)
- From Concept to Collection — 1:1 Fashion Growth Partner (Premium) ($1500.00/month)

## Example Questions

- I’m thinking of starting a company. What are the next few things I should focus on?
- How do I know if my business idea will work?
- How would you approach growth for my business?
- What key metrics should I aim for at different stages to be a best in class company?

## Links

- [Expert profile](/wendywaugh)
- [Avatar](https://media.intro.co/avatars/15378083H3UbTe9.jpg)
- [Marketplace](/marketplace)