Joseph Janus
Joseph JanusVerified

CEO & CMO | Calvin Klein, WeSC, JNCO, Guess

About me

I’m a global CEO and CMO who has built brands at the intersection of culture, commerce, and scale. I led WeSC into a $150M+ global brand across 27 markets, driving 500%+ revenue growth and significant margin expansion. Before that, I helped drive 40%+ growth at Calvin Klein across Jeans, Underwear, Fragrance, and Ready-to-Wear—during one of the most iconic brand-building eras in modern fashion—through culture-led campaigns that connected product, identity, and scale. I also played a key role in building JNCO during a defining moment in youth culture. My work is focused on building brands with real cultural relevance—where brand, campaigns, product, and distribution move together to drive both equity and revenue. I advise founders, operators, and brand leaders on how to build brands that cut through—defining positioning, building campaigns that resonate, scaling retail and DTC, expanding through licensing, and growing without losing authenticity. I build brands with real DNA that resonate culturally and scale globally. Things I can help with: ✔️Brand building and brand DNA ✔️Campaign development and cultural positioning ✔️Youth culture and lifestyle brand strategy ✔️Retail, wholesale, and distribution strategy ✔️Licensing and category expansion ✔️Go-to-market strategy for fashion and consumer brands ✔️DTC growth without diluting brand equity ✔️Scaling brands without losing authenticity I provide direct, actionable guidance based on real-world experience building global brands. From brand positioning to campaign development to retail execution, we’ll align quickly on what matters and how to execute it.

What to expect

15 minute session

  • - ask three or more questions
  • - tips on how to start a successful company
  • - advice on getting your first 10,000 customers
  • - growth hacks & jumpstarting growth

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Common questions

Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.

Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.

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Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.

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Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.

$200 • Session