Chad Portas
Chad Portas

Founding Chief Creative Officer of Bai Beverages (sold for $1.7B). Former CCO @ Super Coffee & Crook & Marker, Former Head Of Creative @ Keurig Dr Pepper.

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5.0(4)

100% of proceeds will be donated to
The Portas Family Foundation

About me

I’ve been building my creative oeuvre since—well, let’s call it the pre-D’Amelio, post-Olson sister era. I thrive alongside marketers who value the power of imagination and bravely take risks. Those with a shared belief that creativity isn’t an option — it’s a weapon. And who understand that unconventional thinking is a brand’s most potent competitive advantage. _ EXPERIENCE: I was the founding Chief Creative Officer of Bai and helped build the beverage brand from its inception to a $1.7B acquisition. By way of merger, I was appointed Keurig Dr Pepper’s first ever Executive Creative and was tasked with building an in-house agency, while leading design and branding across both hot and cold beverages. I later served as the CCO for Crook & Marker, Super Coffee, and most recently OWYN—helping steward the brand to an acquisition by Simply Good Foods ($290M) in June of 2024. STUFF I CAN ADVISE ON: • Brand Strategy, Tone & Voice. • Building an internal culture of creativity. • Building an in-house creative team/agency. • Design & Visual ID Systems. • Getting the best work out of your agency partners. • Giving the best work to your client partners. __ 3rd PARTY PERSPECTIVES AND REVIEWS: • Reviewing pitch decks, creative presentations, and concepts from outside agency partners, then arming internal marketing teams with thoughtful and actionable feedback. • Reviewing Creative Briefs, Brand Books, Design Guidelines, Content Strategy, Org Charts, Tone of Voice, and all the many toolkits needed to forge kick-ass brands. __ CREATIVE PHILOSOPHIES I CAN SHARE: • Proactive vs. Reactive creativity. • The true power of in-housing Creative. • Earning as many impressions as you buy. • The last competitive advantage in business. • The power of small (teams, budgets, timelines) • Why testing creative is fundamentally flawed. _ 4 TRUTHS AND A LIE: [GUESS THE LIE AND GET A PRIZE] 1) I fancy myself as an interior designer and believe trinket-hunting the aisles of Home Goods is a competitive sport. 2) I wrote an award-winning Super Bowl Commercial on a non-commercial-grade toilet bowl 17 minutes after I was briefed, while not wearing briefs. 3) I have a tattoo of a narwhal on the inside of my lip, and (had) a spiked lip piercing, so that when I flipped my bottom lip over, it looked like the narwhal’s horn was puncturing my skin. 4) I was originally rejected from enlisting in the Army because of childhood Asthma and deemed “unfit” for military service. 1 Doctor’s waiver and 3 years in the Army later, I beat and held the record for the highest physical fitness score in my 3rd Special Forces Group Battalion.


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