Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!
Jeff Lotman
100% of proceeds will be donated to
Herb It forward
About me
For nearly 30 years, I have helped companies use strategic licensing to grow strong brands beyond their core business. I founded Global Icons, the world’s largest independent full-service corporate brand licensing agency, to help brand owners extend into the right product categories, reach new consumers, and create value that lasts. I advise CEOs, founders, CMOs, and brand owners on how to turn brand equity into a disciplined licensing program. That includes selecting the right categories and markets, identifying qualified partners, creating retail opportunities, and protecting the intellectual property and standards that make a brand valuable. Licensing is not simply merchandise. Done well, it allows a brand owner to grant rights to qualified partners, retain appropriate brand control, and earn royalty revenue while bringing credible, relevant products to market. Global Icons represents brands including Lamborghini, Hostess, USPS, Vespa, Omaha Steaks, the Audi F1 team, and Volkswagen. I am also the author of Invisible Marketing: A Hidden Tool for Connecting with Consumers through Licensing. I will give you a direct answer, including when licensing is not the right answer. A weak program can dilute a brand; the right program can drive incremental revenue, consumer relevance, and lasting growth. Things I can advise on •Determining whether your brand is genuinely ready for licensing •Building a licensing strategy that protects brand equity and generates royalty revenue •Choosing product categories, territories, and growth opportunities •Finding, evaluating, and negotiating with licensees and strategic partners •Designing programs that work for brand owners, licensees, retailers, and consumers •Structuring brand extensions, collaborations, and retail-development opportunities •Avoiding the legal, operational, and brand-control mistakes that derail programs •Using licensing as a marketing and customer-acquisition channel, not only a revenue stream Ideal for: Brand owners considering their first licensing program; companies looking to improve an existing program; CEOs and CMOs pursuing category or international growth; founders with intellectual property worth protecting and extending.
What to expect
15 minute session
- - Ask three or more questions
- - Tips on how to start a successful company
- - Advice on getting your first 10,000 customers
- - Growth hacks & jumpstarting growth
How it works
Common questions
Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.
Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.
Yes. In fact, many of our customers book the same expert or a group of experts on a regular basis. There are no limits.
Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.
All of the times presented on our website, marketplace, and mobile app are local to your time. For example, if you're based in New York, the times will be presented in ET.
Yes! People from all over the world will have access to the most in-demand experts. We currently accept all major credit cards in USD.
Many of our experts sell out quickly. You can wait until they unlock more sessions or if they've enabled our Request a Booking feature, you can request a booking by sending them times that work for you at least seven days out. This feature is free to use and you'll only get charged when they confirm the booking (a credit card pre-auth is required).
It depends on the specific expert. Some experts add sessions weekly and others add sessions monthly. We recommend booking as soon as possible to not miss out.
Yes. You can reschedule calls at least 48 hours before the session. For any cancellations, or reschedules within 48 hours of the session, we do charge a fee to compensate the expert for the last minute change. All cancellations or reschedules must happen in our mobile app.
Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.
$250 • Session
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