About me
Co-Founder of AJL Atelier, a leading advisory firm in the short-term rental (STR) space, helping property managers, tech companies, and investors scale, transform, and exit successfully.
Previously:
President & CEO of Phocuswright, the global authority on travel research and conferences, where I led international expansion and launched new digital media and research platforms.
CEO of Flyer (Biketec), Europe’s leading premium e-bike manufacturer, where I turned around a CHF -14M business into profitability within two years (under GIMV ownership).
Deputy CEO of Interhome, overseeing CHF 400M in sales and leading the acquisition and integration of Interchalet, making it the largest vacation rental group in Europe.
Held executive roles at Swissport, managing global sales, operations, and M&A strategy across unionized environments and 173 airports.
I’ve also served on boards for companies like Vacasa, HomeAway, Breezeway, BookingPal, and Swiss E-Mobility Group, supporting scale-ups, transformations, and exits.
Things I can advise on:
• Short-term rental growth & operations
• Scaling STR companies (tech, service, brand, GTM)
• Pricing strategy, owner acquisition, and unit economics
• M&A strategy, investor readiness & post-merger execution
• Building professional STR brands (beyond Airbnb)
• Private equity portfolio value creation
• Leading transformations under pressure (turnaround, carve-outs, digitization)
• Go-to-market execution for hospitality SaaS and proptech
• Strategic leadership, founder transitions & succession
• Executive communication & board management