Alan Arlt
Alan Arlt

Founder of Ultimate Hoops, Inc.

About me
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Alan Arlt is a sports entrepreneur, operator, and strategic advisor recognized for his building and scaling sports ventures. Over nearly two decades, he has helped turn startup ideas into successful, multimillion-dollar operations through focused strategies in growth, operations, and partnerships. As founder of Ultimate Hoops, Inc. in 2006, Alan created the premier recreational basketball league, expanding it across 30+ markets after its acquisition by Life Time, Inc. in 2008. This yielded an 18x return on investment and grew the program into one of North America's largest, with over 20,000 members, 45 leagues, and multimillion-dollar revenue. He led key initiatives, including the launch of the Basketball Skills Training division in 2016, which drove new revenue streams and accounted for roughly 70% of basketball earnings. Alan also built partnerships with NBA and WNBA players like Kevin Love, Maya Moore, and Carmelo Anthony to offer camps, clinics, and national tournaments in Las Vegas and New York City, enhancing community involvement and brand reach. Alan has been recognized as a top speaker at the Companies Inside Business Expo and featured in media outlets and podcasts for his insights on sports business and scaling. An experienced speaker, Alan has shared practical advice on innovation, team building, and market expansion at industry events, emphasizing core elements like technology, customer experience, and human connections to drive lasting impact. Prior to founding Ultimate Hoops, he spent a decade in New York City, building expertise in advertising sales, media, and marketing at Turner Broadcasting and Discovery Communications. There, he developed skills in sponsorships, corporate marketing, and climbing the corporate ladder in high-pressure environments. Alan holds a degree from the University of Minnesota. Today, he advises entrepreneurs and organizations worldwide on optimizing operations, securing sponsorships, and creating competitive advantages in dynamic markets.

What to expect

15 minute session

  • - pinpoint the most pressing issue.
  • - targeted advice on a specific problem.
  • - next steps in your product launch
  • - identify potential areas for growth.
  • - feedback on brand identity.

How it works

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Find an expert

Discover and choose from our list of the world's most in-demand experts

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Book or subscribe

Book a one-time video call or select a plan to access your expert ongoing

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Virtual consultation

Join the video call or chat, ask questions, and get expert advice

Common questions

Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.

Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.

Yes. In fact, many of our customers book the same expert or a group of experts on a regular basis. There are no limits.

Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.

All of the times presented on our website, marketplace, and mobile app are local to your time. For example, if you're based in New York, the times will be presented in ET.

Yes! People from all over the world will have access to the most in-demand experts. We currently accept all major credit cards in USD.

Many of our experts sell out quickly. You can wait until they unlock more sessions or if they've enabled our Request a Booking feature, you can request a booking by sending them times that work for you at least seven days out. This feature is free to use and you'll only get charged when they confirm the booking (a credit card pre-auth is required).

It depends on the specific expert. Some experts add sessions weekly and others add sessions monthly. We recommend booking as soon as possible to not miss out.

Yes. You can reschedule calls at least 48 hours before the session. For any cancellations, or reschedules within 48 hours of the session, we do charge a fee to compensate the expert for the last minute change. All cancellations or reschedules must happen in our mobile app.

Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.

$199 • Session