About me
When we connect, I can offer support and advice with:
Indie beauty brands
founder-led brands
Integrated marketing strategy
GTM strategy
Success in Sephora
Success in Ulta
Elevating marketing teams
Influencer and advocacy
Brand awareness
Social media
Skincare
Haircare
Mentoring
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Anna helps Indie Beauty brands scale up through communications and marketing leadership both domestically and globally.
A partner to beauty founders, she provides marketing leadership to achieve next level growth by expanding audiences and engaging the consumer (and investor) where they want to be met. She specializes in Sephora and Ulta brands and works closely with client teams to elevate strategy and in-house knowledge.
For more than two decades she has collaborated with Indie, Founder and Legacy brands, and has held Executive roles in the US, UK, and Middle East.
Brands include: Youth To The People, Crown Affair, Fable & Mane, Provence Beauty, Estée Lauder, Tom Ford Beauty, bareMinerals, Clinique, Charlotte Tilbury, Hourglass Cosmetics, La Mer, Kate Somerville, Sarah Chapman Skinesis, Oribe, Aesop, Murad, Lipstick Queen, By Terry, Byredo, and Space NK. She is the link between brand awareness and consumer engagement.
Anna is an industry thought-leader, speaker and awards' judge. She is also credited with industry-changing brand launches, international expansions, transforming brand positioning, and empowering award-winning, high-performance teams across the globe.