Ben Liebmann
Ben Liebmann

Founder/CEO of Understory

About me
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Ben is the founder of Understory, a global consultancy specialising in media, entertainment, hospitality, and culture. Founded in Copenhagen and with offices in Sydney, the company works with the world’s leading creators, change makers, media owners, and companies, to turn great ideas into powerful stories, brands, and businesses. Before launching Understory, Ben worked with the internationally acclaimed Noma, five-times recognised as the world’s best restaurant, film and television production companies Shine Group and FremantleMedia, and record label Warner Music Group. Ben has served on the board of the non-profit MAD referred to as “food world’s G-20” by the Wall Street Journal, and is the Executive Producer of Omnivore, the upcoming eight-part docuseries with René Redzepi, Fifth Season, and director Cary Fukunaga for AppleTV+. During his seven years as Chief Operating Officer at Noma, the business grew from a single restaurant into a diversified hospitality group, incubator, and media company. Ben also served as Board Member of MAD, the 501c3 non-profit referred to as “food world’s G-20” by the Wall Street Journal. As Group CEO of Shine 360°, the brand and commercial rights division of Shine Group, founded by Elisabeth Murdoch, Ben worked across the company’s scripted and unscripted portfolio, but is best known for leading the expansion of MasterChef from television franchise into a $500m global brand powerhouse. Ben has given talks and presentations to SXSW Sydney, Saïd Business School (University of Oxford), National Film and Television School (London), Arison School of Business (IDC Herzliya), McCarthy Institute (University of San Francisco), the Fashion Institute of Technology (University of New York), the Australian Film Television and Radio School, and Constructive Journalism Institute (Aarhus University), and has participated as a jury member at the Cannes Lions International Festival of Creativity and as advisory board member of Screen Producers Australia. He has been interviewed by global media including the Sydney Morning Herald, Bloomberg, Australian Financial Review and Sky News, and recognised by Encore Magazine as one of the most powerful people in film and television.


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Common questions

Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.

Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.

Yes. In fact, many of our customers book the same expert or a group of experts on a regular basis. There are no limits.

Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.

All of the times presented on our website, marketplace, and mobile app are local to your time. For example, if you're based in New York, the times will be presented in ET.

Yes! People from all over the world will have access to the most in-demand experts. We currently accept all major credit cards in USD.

Many of our experts sell out quickly. You can wait until they unlock more sessions or if they've enabled our Request a Booking feature, you can request a booking by sending them times that work for you at least seven days out. This feature is free to use and you'll only get charged when they confirm the booking (a credit card pre-auth is required).

It depends on the specific expert. Some experts add sessions weekly and others add sessions monthly. We recommend booking as soon as possible to not miss out.

Yes. You can reschedule calls at least 48 hours before the session. For any cancellations, or reschedules within 48 hours of the session, we do charge a fee to compensate the expert for the last minute change. All cancellations or reschedules must happen in our mobile app.

Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.

$200 • Session