About me
Brian Rosen is internationally recognized as a preeminent authority in the three-tier system, retail off-premise, marketing, and go-to-market strategy within the Adult Beverage Space. Renowned as the "Brand Whisperer" by Adult Beverage Trend Magazine, Rosen has garnered numerous accolades throughout his distinguished career, including being named Retailer of the Year three times, earning Forbes Best of the Web recognition twice, and receiving the 14 under 40 distinction from DePaul University. In 2019, he was honored as the Wine Innovator of the Year and served as a former Board Member at MHW Ltd.
With a rich history in the industry, Rosen previously held the position of CEO at his own $100 million retail liquor enterprise, served as a partner at PricewaterhouseCoopers specializing in Adult Beverage, and functioned as the lead consultant in Trade Marketing at Anheuser-Busch. Currently, he heads his own sales and marketing firm, BevStrat.
Rosen's entrepreneurial ventures extend to Growth Beverage, where he serves as the Founder and oversees five operating companies within the AlcBev space. As the General Partner at InvestBev, managing nearly $250 million in adult beverage investments, and as the General Partner of Algoma Capital, lending $100 million to distilleries for barrel aging, Rosen plays a pivotal role in shaping the industry landscape. Additionally, he is the visionary behind Sprout Beverage, the largest Alc Bev brand incubation ecosystem in the United States, and continues to lead BevStrat.
A sought-after speaker, Rosen has delivered keynote addresses at prestigious events such as the Wine Technology Symposium, Anheuser-Busch Boston Beer Roundtable, BES Retail Summit, New Jersey State Liquor Store Convention, Wise Guys Liquors Wine/Spirit Daily Annual Retreat, Beverage Expo, WSWA Convention, WITS, and more.
His expertise has been featured in prominent publications, including Forbes, Wine Enthusiast Magazine, Beverage Dynamics, Wine and Spirits Daily, Beer Business Daily, Wines and Vines, Santa Rosa Democrat, Chicago Tribune, Modern Luxury Magazines, Newsweek, Wine Spectator, Market Watch, as well as major television networks such as CNN, CBS, ABC, NBC, FOX, Food Network, Cooking Channel, Esquire Television, Travel Channel, and TNT.
Brian Rosen holds an Executive Leadership degree from the University of Chicago Booth School of Business MBA program and a degree in marketing and finance from DePaul University. As a member of Tiger 21 and YPO Gold, Rosen continues to exemplify leadership and innovation in the Adult Beverage industry.