Built a personal care brand, Scotch Porter, from my kitchen to #1 at Target, then sold it in 2025.
At exit: #1 in category at Target ⭐ Top 5 nationally ⭐ $100M+ cumulative sales ⭐ $20M+ raised ⭐ Target Founder in Residence
Started in a kitchen in 2015. Grew into distribution across Target, Walmart, and CVS, roughly $30M in annual revenue, and over $100M cumulative. Raised more than $20M in institutional capital. Founding through exit, one operator, ten years.
In one of the most crowded aisles in retail, we went up against giants like Unilever, P&G, and Edgewell and won our category, taking shelf and velocity against brands many times our size.
Before the exit, two years as a Target Founder in Residence, working with 90+ emerging CPG brands on positioning, pricing, and retail-readiness. So I've built it in my own company and coached it in dozens of others.
My take after a decade: brands rarely fail on product. They fail on commercialization. The wrong price, channel, story, or moment.
I can help you with:
✔️ Zero to one, commercializing an idea
✔️ Price and positioning that actually holds
✔️ Winning national retail: Target, Walmart, CVS, drug, grocery
✔️ Holding the shelf once you're in
✔️ Omnichannel across retail, Amazon, and DTC
✔️ Fixing channel math and margin that stopped working
✔️ Building a premium brand in a commodity category
✔️ Fundraising, pitch, and investor narrative
✔️ Managing a board and your investors
✔️ Trade spend, slotting, and retailer economics
✔️ Exit prep and selling your company
✔️ Founder decisions at the hard inflection points
I built this from a kitchen to an exit, and I'd rather tell you the truth than what you want to hear.