About me
Empowering You to Elevate Your Marketing Career and Leadership Journey
I’m Fabio Tambosi, and I’ve dedicated my life to creating compelling brand stories, fostering diverse and inclusive cultures, and leading transformative teams.
As a mentor and coach, my mission is to share the insights and strategies I’ve cultivated over two decades of international experience, helping individuals and teams unlock their potential, embrace innovation, and achieve meaningful results.
Currently, I serve as Senior Vice President, a leading global esports and gaming company.
Reporting to the Chief Commercial Officer, I lead brand strategy and marketing transformation to strength brand love and fan engagement. Achieving a 13% marketing revenue contribution (up from 4% YoY) through hours watched, ticket sales, merchandising, and built an in-house creative studio as a live services for brand partners. I lead a team of over +100 across 15 countries and +30 nationalities.
Previous to this role, I served as Global Chief Marketing Officer at Saucony, a running performance and lifestyle brand—where I was responsible for the strategic development of Saucony’s creative direction, branding, digital strategies, and global market expansion.
But what drives me isn’t just the work itself—it’s the opportunity to lead with purpose, inspire teams, and connect with people on a human level.
What I Bring to the Table
My career has spanned multiple industries, continents, and cultures. From leading game-changing campaigns at adidas to redefining storytelling at Nike, I’ve been at the forefront of building global brands in today’s fast-evolving digital world.
Along the way, I’ve collaborated with some of the most iconic names in the industry, including Stella McCartney, LEGO, Neymar, FC Barcelona, and many more iconic partner.
Whether it was spearheading adidas’s highest-impact campaign, Ready for Sport, or leading Nike’s activation at the 2014 FIFA World Cup, my journey has been marked by innovation, adaptability, and the relentless pursuit of excellence.
But my career isn’t just about marketing. It’s about people. Throughout my journey, I’ve been a strong advocate for diversity, equity, and inclusion, believing that the best ideas and solutions come from embracing a variety of perspectives.
These values have not only shaped my leadership style but also informed the way I mentor others to cultivate inclusive, high-performing teams.
Why Mentoring and Matter to Me
As a former elite soccer player, I understand the power of mentorship, discipline, and collaboration. These principles have been my foundation, guiding me through challenges and opportunities alike. Mentorship isn’t just about sharing knowledge—it’s about empowering others to see possibilities they may not have considered, and providing the tools and confidence to pursue them.
I’ve had the privilege of mentoring professionals across different stages of their careers—from emerging leaders looking to make their mark, to seasoned executives seeking fresh perspectives. My approach is tailored to your unique challenges and aspirations. Whether you’re navigating career transitions, building leadership capabilities, or striving to create a more inclusive workplace, my goal is to help you achieve clarity, confidence, and success.
What You Can Expect
In our sessions, you’ll gain access to practical strategies and actionable insights drawn from years of experience at the intersection of branding, leadership, and cultural transformation.
We’ll tackle real-world challenges and create a roadmap that aligns with your professional and personal goals.
My coaching style is rooted in authenticity, empathy, and a results-oriented mindset, ensuring you leave every session equipped with tools to drive immediate impact.
Let’s Work Together
Whether you’re a rising star aiming to amplify your leadership impact, a seasoned executive navigating change, or an entrepreneur seeking to build a purpose-driven brand, I’m here to help you take your next step with intention and confidence.
Together, we’ll identify opportunities, overcome barriers, and chart a course for growth that reflects your values and vision.
Your journey is unique—and so is the support you deserve. Let’s collaborate to unlock your potential and create a future you’re excited about.