As the founder and creative director of District Loom, Heather Cade specializes in curating vintage, antique, and custom hand-knotted rugs that bring character and warmth to interiors. Based in Bozeman, Montana, she works with homeowners and residential, commercial, and hospitality design teams nationwide, with clients including Studio McGee, DISC Interiors, and Boot Barn Inc.
For more than eight years, Heather has curated rug collections through an ongoing partnership with Anthropologie. Rugs from her collections have appeared in Architectural Digest, Luxe, Vogue Interiors, House Beautiful, The Wall Street Journal, and The New York Times.
Heather brings both a discerning eye and practical knowledge of rug materials, construction, and everyday performance. Her work spans sourcing one-of-a-kind pieces, developing custom contemporary rugs, and altering vintage rugs to fit challenging spaces.
Through one-on-one consultations, Heather helps design teams and homeowners navigate the decisions that often make rug shopping feel overwhelming—from choosing the right size to knowing which pattern and material complements a room. Her approach makes the process approachable, educational, functional and personal.
Now offering advice on:
• Rug sizing, scale, and furniture placement
• Choosing colors, patterns, and motifs to complement your room
• Materials, pile, and construction suited to your lifestyle
• Rugs for high-traffic spaces and homes with kids and pets
• Choosing between vintage, antique, and contemporary rugs
• Understanding rug quality, condition, and care
• Custom sourcing, custom rug design, and vintage rug alterations
• Interior styling, decorating, and layering textiles
• Trend Forecasting
• Career pivot & brand building advice
“A rug sets the foundation for how a room looks and feels. My goal is to help you understand your options and confidently choose a piece that reflects your style and works for the way you live.” — Heather