Ian Baer
Ian BaerVerified

Founder & CEO of Sooth; ADWEEK Innovator 50 marketing strategist

About me

Founder & CEO of Sooth, a predictive intelligence company using emotional and behavioral signals to help brands understand and influence consumer decision-making. ADWEEK Innovator 50 (2025) and 30+ year marketing and brand strategy leader helping Fortune 100 companies and high-growth startups drive 5–12X marketing performance and reduce wasted spend by up to 80%. Former Chief Strategy Officer and Chief Creative Officer at Rauxa, leading strategy and creative across six offices and global clients. Earlier senior leadership roles across major agencies including Publicis Groupe, TBWA\Chiat\Day, RAPP, Deutsch, iCrossing, and The Barbarian Group, advising brands including Amazon, Verizon, Samsung, and JPMorgan Chase. Things I can advise on: ✔️ How to validate brand ideas ✔️ Guidance on category creation ✔️ Tips on brand positioning ✔️ Best practices for marketing strategy ✔️ Advice on customer behavior insights ✔️ Guidance on scaling brand teams ✔️ Tips on marketing leadership I enjoy helping founders and executives build brands that connect with real human behavior rather than guesswork, and I’m excited to share what I’ve learned.


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Common questions

Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.

Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.

Yes. In fact, many of our customers book the same expert or a group of experts on a regular basis. There are no limits.

Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.

All of the times presented on our website, marketplace, and mobile app are local to your time. For example, if you're based in New York, the times will be presented in ET.

Yes! People from all over the world will have access to the most in-demand experts. We currently accept all major credit cards in USD.

Many of our experts sell out quickly. You can wait until they unlock more sessions or if they've enabled our Request a Booking feature, you can request a booking by sending them times that work for you at least seven days out. This feature is free to use and you'll only get charged when they confirm the booking (a credit card pre-auth is required).

It depends on the specific expert. Some experts add sessions weekly and others add sessions monthly. We recommend booking as soon as possible to not miss out.

Yes. You can reschedule calls at least 48 hours before the session. For any cancellations, or reschedules within 48 hours of the session, we do charge a fee to compensate the expert for the last minute change. All cancellations or reschedules must happen in our mobile app.

Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.

$150 • Session