Ian Michiels
Ian Michiels

I will help you: Maximize Marketing Dollars | Deliver Qualified Leads | Generate New Pipeline | & Make Your VP of Sales Love You

About me

I’m a B2B SaaS marketing expert with over 20 years of experience, spinning roles as the founder of a market research, industry, analyst, and marketing services start up, a marketing strategy consultant to enterprise brands in the Silicon Valley, and a marketing leader at global companies like Apple and Cisco. This diverse background gives me a unique perspective on cutting edge marketing theory, and more importantly, how to translate and execute these strategies in complex or laggard environments. My expertise covers the full spectrum of go-to-market operations, martech stack strategy, and leveraging emerging technologies like AI to drive tangible marketing outcomes. As the head of global integrated marketing at Webex by Cisco, I specialize in building full-funnel campaigns that not only generate leads and opportunities, but also increase customer retention and lifetime value. My programs have delivered >$350M in marketing sourced pipeline for Cisco (and those stats can be verified and supported by Sales). I have a proven track record of optimizing resources to deliver maximum impact across digital and in-person channels. I’m highly experienced in designing and executing omnichannel campaigns from paid media and paid social to account based marketing programs, both at scale and with targeted precision (one-too-many, one-to-few and 1:1). I thrive on helping organizations maximize their marketing ROI by blending strategic resource optimization with cutting edge marketing technology. My expertise also extends to collaborating with sales and operations teams to ensure full visibility into the performance of marketing investments, building, integrated dashboards, and driving actionable insights that secure future investments, and enhance campaign effectiveness. Whether you’re looking to optimize your current demand generation, implement a more effective multi channel strategy to use finite program, dollars more effectively, or line your marketing and sales teams for pipeline growth I can provide expert guidance and hands-on advice to help you achieve measurable results faster.

What to expect

15 minute session

  • - fix marketing & sales gtm issues
  • - ideal channel mix for a campaign
  • - advice on martech & paid media vendors
  • - should i use an agency for this?
  • - messaging effectiveness for persona
  • - how to do attribution reporting

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Common questions

Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.

Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.

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Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.

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$55 • Session