Ifeoluwa Ogunbufunmi
Ifeoluwa Ogunbufunmi

Startup Advisory Leader: Helping Founders take BIG BETS on their ideas & figure out the missing pieces | Global Tech & Entrepreneurship Speaker

About me
LinkedIn

I am a globally recognised Startup Strategist and one of the UK’s leading Expert Startup Advisors, with deep expertise across Europe, the Middle East, and Africa. I'm the Founder & Chief Strategist of SWIF, a leading startup advisory firm supporting bold founders in taking big bets, building scalable ventures, and accelerating investor readiness, market entry, and customer acquisition. I've advised 200+ founders across 23 countries and worked with top-tier startups and digital disruptors including Flutterwave, TransferGo, Datamellon, and Stears—delivering high-impact strategy across FinTech, AI, ClimateTech, DeepTech, EdTech, and HealthTech. My clients span the globe, from the UK to Austria to Nigeria, Saudi Arabia, Germany, Morocco, and beyond. In addition to advising fast-growing startups, I'm a sought-after Execution Partner for accelerators, governments, and corporates, and I serve as an Expert Advisor for world-class programs including Barclays Eagle Labs, LEAP Saudi Arabia, IFC She Wins Africa, Stanford Women in Tech Program, Royal Air Maroc Open Digital Innovation Program, and Techscaler (Scottish Government). I regularly lead masterclasses on go-to-market strategy, customer acquisition, revenue growth, and founder branding. I have an MBA from the University of Oxford and I've been honoured with prestigious recognitions including the UK Global Talent for Tech Strategy, Women in Tech Excellence Award, Top 100 UK Entrepreneurs, and McKinsey Next Gen Women Leader. My mission is to power the next generation of scalable, investment-ready startups—bringing unmatched insight and execution to founders ready to lead.


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Common questions

Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.

Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.

Yes. In fact, many of our customers book the same expert or a group of experts on a regular basis. There are no limits.

Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.

All of the times presented on our website, marketplace, and mobile app are local to your time. For example, if you're based in New York, the times will be presented in ET.

Yes! People from all over the world will have access to the most in-demand experts. We currently accept all major credit cards in USD.

Many of our experts sell out quickly. You can wait until they unlock more sessions or if they've enabled our Request a Booking feature, you can request a booking by sending them times that work for you at least seven days out. This feature is free to use and you'll only get charged when they confirm the booking (a credit card pre-auth is required).

It depends on the specific expert. Some experts add sessions weekly and others add sessions monthly. We recommend booking as soon as possible to not miss out.

Yes. You can reschedule calls at least 48 hours before the session. For any cancellations, or reschedules within 48 hours of the session, we do charge a fee to compensate the expert for the last minute change. All cancellations or reschedules must happen in our mobile app.

Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.

$300 • Session