About me
I am a globally recognised Startup Strategist and one of the UK’s leading Expert Startup Advisors, with deep expertise across Europe, the Middle East, and Africa. I'm the Founder & Chief Strategist of SWIF, a leading startup advisory firm supporting bold founders in taking big bets, building scalable ventures, and accelerating investor readiness, market entry, and customer acquisition.
I've advised 200+ founders across 23 countries and worked with top-tier startups and digital disruptors including Flutterwave, TransferGo, Datamellon, and Stears—delivering high-impact strategy across FinTech, AI, ClimateTech, DeepTech, EdTech, and HealthTech. My clients span the globe, from the UK to Austria to Nigeria, Saudi Arabia, Germany, Morocco, and beyond.
In addition to advising fast-growing startups, I'm a sought-after Execution Partner for accelerators, governments, and corporates, and I serve as an Expert Advisor for world-class programs including Barclays Eagle Labs, LEAP Saudi Arabia, IFC She Wins Africa, Stanford Women in Tech Program, Royal Air Maroc Open Digital Innovation Program, and Techscaler (Scottish Government). I regularly lead masterclasses on go-to-market strategy, customer acquisition, revenue growth, and founder branding.
I have an MBA from the University of Oxford and I've been honoured with prestigious recognitions including the UK Global Talent for Tech Strategy, Women in Tech Excellence Award, Top 100 UK Entrepreneurs, and McKinsey Next Gen Women Leader.
My mission is to power the next generation of scalable, investment-ready startups—bringing unmatched insight and execution to founders ready to lead.