About me
Global Chief Content Officer and Executive Producer. Creating Billion Dollar Content Franchises.
I work with industry-leading brands, studios, networks and high-profile Oscar, Grammy and Emmy Award-Winning creatives unlocking value through transformative content strategies. I spearhead productions as Executive Producer of best-in-class content that captures audiences worldwide in this ever-evolving dynamic media landscape.
I re-launched the “Most Watched Factual Program in the World” Top Gear into the globally recognized entertainment powerhouse grossing over $200M in annual sales, and increasing the brand’s equity to $1.6B.
Having lived and worked on three continents, I bring a forward-thinking global approach embracing emerging technologies, adapting to industry trends, and leveraging data-driven insights to ensure that your media initiatives and content remains cutting-edge, relevant and impactful.
At Peloton, I developed and launched an innovative strategy delivering industry-defining content servicing $330M of revenue, increasing engagement by 114% YoY, improving NPS by +60%, and remains the highest-performing content on the connected-fitness platform - with some classes garnering over+1M workouts.
I'm a storyteller committed to crafting authentic stories that speak to and engage our diverse society. I’ve led numerous initiatives driving inclusion, resulting in increased brand perception, engagement, loyalty and sales conversion.
I’ve produced 1000s of hours of programs covering every genre (branded, docs, sports, music, entertainment, scripted, live-events, features, digital) with the biggest names in front of, and behind, the camera. I’m excited to share my knowledge and experience to support you with your content needs.
Things I can advise on:
✔️Content development and physical production
✔️Content funding / business models
✔️Current trends and insights
✔️Essentials of pitching and storytelling
✔️Scaling production and repeatable franchises
✔️Managing and leading creatives (including high-level celebrities)
✔️How to … funding, talent, find a production companies, agents, etc