Jamie Lee
Jamie LeeVerified

Fmr. Nike GM & VP of eComm at Vital Proteins

About me

15+ years leading and scaling 20+ eCommerce businesses that have generated over $1.5B in revenue. At Nike, I served as Global GM for Apparel, where I doubled digital revenue to over $1B and built a global team driving omnichannel growth. Founding team for Walmart’s Online Grocery Pickup, scaling it from 0 to 1,000+ markets nationwide. As VP of eCommerce at Vital Proteins, I led +30% YoY profitable growth, helping position the company for acquisition by Nestlé. Today, I lead JME Labs, advising 7-, 8-, and 9-figure brands in wellness, beauty, fashion, and food as a fractional Head of Digital and GM. Executive Advisor at Stripes ($1.5B+ AUM) & teach Maven’s top-rated eCommerce course (4.9/5 stars), with alumni from Amazon, Pinterest, L’Oréal, and Nike. Lecturer at UC Berkeley, NYU, and USC. Things I can advise on: ✔️ How to validate product-market fit ✔️ Fundraising and investor readiness ✔️ Launch and scale DTC channels ✔️ Tips on going from 0 to 1 profitably ✔️ Amazon + DTC integration ✔️ Building and leading digital teams ✔️ Preparing for acquisition or exit I’m passionate about helping founders build sustainable eCommerce engines that scale with intention and long-term profitability. I’d love to help you unlock the next stage of your growth.

What to expect

15 minute session

  • - ask three or more questions
  • - tips on how to start a successful company
  • - advice on getting your first 10,000 customers
  • - growth hacks & jumpstarting growth

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Common questions

Browse our marketplace of the world's most in-demand experts. After choosing the right expert for you, book a 1:1 video call with them. At the time of the appointment, join the live 1:1 video call, ask the expert your questions, and get personalized high-quality advice!

Most of our experts offer 1:1 video consultations ranging between 15 - 60 minutes. During the booking the process, you will be able to select the duration that makes sense for you.

Generally speaking, most of our customers have been delighted with how much they achieved during their live 1:1 video consultations. We have over 5,000 five-star reviews and a high percentage of our customers rebook the same expert or additional experts because their experience exceeded their expectations. Our most popular sessions are 30 minutes long, but you can still get a lot done during a 15 minute session.

Yes. In fact, many of our customers book the same expert or a group of experts on a regular basis. There are no limits.

Many of them have shared their desire for Intro's mission — to give everyone access to anyone, empowering each other to build a better world. They also love paying it forward and helping others advance in their journey. With Intro, they now have an easy-to-use platform that makes it simple to connect with like-mind folks like yourself, while also being compensated fairly for their time. In some cases, our experts are also donating a portion or all of their proceeds to the charity of their choice.

All of the times presented on our website, marketplace, and mobile app are local to your time. For example, if you're based in New York, the times will be presented in ET.

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Many of our experts sell out quickly. You can wait until they unlock more sessions or if they've enabled our Request a Booking feature, you can request a booking by sending them times that work for you at least seven days out. This feature is free to use and you'll only get charged when they confirm the booking (a credit card pre-auth is required).

It depends on the specific expert. Some experts add sessions weekly and others add sessions monthly. We recommend booking as soon as possible to not miss out.

Yes. You can reschedule calls at least 48 hours before the session. For any cancellations, or reschedules within 48 hours of the session, we do charge a fee to compensate the expert for the last minute change. All cancellations or reschedules must happen in our mobile app.

Yes! We're confident that you'll love your first session, but in the rare case that it did not meet your expectations, let us know and we'll make things right.

$250 • Session