About me
I’m an LA-based copywriter and blogger with 20+ years experience in fashion, beauty, and lifestyle. After 12 years in New York City and a brief stint in Pittsburgh, I (finally) relocated to Los Angeles in 2015. I've created, shaped and written copy for some of the world's leading companies, including Bloomingdale's, Bergdorf Goodman, Drybar, Fabletics, American Eagle Outfitters, Benefit Cosmetics, Ralph Lauren, Sugarfina, Aerie, Tatcha, Dermalogica, Murad, K-Swiss, Unique Vintage, JustFab, and Splendid. I’ve also written for InStyle, Shape, People, WWD, TODAY.com, Well+Good, Insider, U.S. News 360 Reviews, Hearst’s Best Products, STYLECASTER, Harper's Bazaar, Allure, Glamour, and Woman's World.
In January 2007, I started my own blog, The Beauty of Life. As I looked around my bedroom one fateful night, my eyes alighted on the Illume Violet Rose Candle ... and, just like that, the blog was born. But I really have a lifelong passion for fashion and beauty. Playing the Youngest Royal Child in The King and I at 4 years old (complete with a full face of pancake makeup and loads of black eyeliner) was just the beginning. Over the years, I've cultivated my obsessions of bold nail polish, candles, Bonne Bell Lip Smackers and strappy heeled sandals. And yes, I still have my two Caboodles from 1991!
I can advise on:
- Gaining new freelance clients
- Copywriting
- Commerce and blog writing
- Career development
- Storytelling, tone, and brand voice messaging
- Working with PR
- Writing listicles
- Utilizing SEO best practices
- And more!
I look forward to connecting with you!